IPhone out-ships everyone
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IPhone out-ships everyone

Posted Date: 2024-01-18

Smartphone shipments declined 3.2% year over year to 1.17 billion units in 2023, says IDC.

While this marks the lowest full-year volume in a decade,  growth in the second half of the year has cemented the expected recovery for 2024.

Q4  saw 8.5% y-o-y growth and 326.1 million units shipped.

“While we saw some strong growth from low-end Android players like Transsion and Xiaomi in the second half of 2023, stemming from rapid growth in emerging markets, the biggest winner is clearly Apple,” says IDC’s Nabila Popal, “not only is Apple the only player in the Top 3 to show positive growth annually, but also bags the number 1 spot annually for the first time ever. Apple’s ongoing success and resilience is in large part due to the increasing trend of premium devices, which now represent over 20% of the market, fuelled by aggressive trade-in offers and interest-free financing plans.”

Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q4 2023 (Preliminary results, shipments in millions of units)
Company 4Q23 Shipments 4Q23 Market Share 4Q22 Shipments 4Q22 Market Share 4Q23/4Q22 Growth
1. Apple 80.5 24.7% 72.1 24.0% 11.6%
2. Samsung 53.0 16.3% 59.5 19.8% -10.9%
3. Xiaomi 40.7 12.5% 33.2 11.0% 22.7%
4. Transsion 28.2 8.6% 16.7 5.6% 68.6%
5. vivo 24.1 7.4% 22.9 7.6% 5.1%
Others 99.5 30.5% 96.1 32.0% 3.5%
TOTAL 326.1 100.0% 300.6 100.0% 8.5%
Source: IDC Worldwide Quarterly Mobile Phone Tracker, January 15, 2024

 

Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Calendar Year 2023 (Preliminary results, shipments in millions of units)
Company 2023 Shipments 2023 Market Share 2022 Shipments 2022 Market Share 2023/2022 Growth
1. Apple 234.6 20.1% 226.3 18.8% 3.7%
2. Samsung 226.6 19.4% 262.2 21.7% -13.6%
3. Xiaomi 145.9 12.5% 153.2 12.7% -4.7%
4. OPPO 103.1 8.8% 114.4 9.5% -9.9%
5. Transsion 94.9 8.1% 72.6 6.0% 30.8%
Others 361.8 31.0% 377.2 31.3% -4.1%
TOTAL 1,166.9 100.0% 1,205.9 100.0% -3.2%
Source: IDC Worldwide Quarterly Mobile Phone Tracker, January 15, 2024

Source :https://www.shunlongwei.com/iphone-out-ships-everyone/